On this EnrichHer edition episode of StartUp Funding hosted by Dr. Roshawnna Novellus we have Donna Burke who tells us how she became an entrepreneur and how she came up with the idea of creating a Barre Studio. Getting most of her entrepreneurial spirit from her parents, Donna decided to follow in their steps.
Donna shares with us the story of how she got the idea for her very own Barre studio in Atlanta. Her story stems from when she started taking Barre, where she noticed her discomfort in boutique fitness settings, being overweight at the time and she began having confidence issues because of that. After identifying the problem, she decided to create a place where women could walk in no matter their fitness levels or looks or background and be able to make friends, learn about healthy living and nutrition. Donna created a Barre studio with emphasis on fun workouts and great music that everyone wants to come back to.
When asked how she is able to keep her Barre studio open to people of all fitness levels, Donna says she started from the fundamentals, addressing issues we all try to work on and talking about them. Her Barre studio also has an open space where you are immediately in the midst of the workout group when you walk in, according to her, this helps create a laid back atmosphere which helps everyone open up a little bit more.
Donna views success in her business as helping people in her Barre class achieve their desired weight goal or gain more confidence and generally be better than when they first came in. She also says she would like to make her success story impact more people. Donna also has an impact on Atlanta with various sporting events and charity programs with a focus on the younger generation.
Being an entrepreneur comes with its obstacles and Donna shares with us an obstacle she has faced as an entrepreneur and how she was able to overcome it. She also shares information on what all viewers and listeners can do to help make sure that the business is successful.
Roshawnna and Donna Burke discuss:
[01:44] Donna tells us more on how she became an entrepreneur and how she came up with the idea of creating a Barre studio.
[02:59] Donna shows us how she is able to keep her studio open to all kinds of people in all fitness levels.
[04:00] Donna shares what success looks like for her in her business.
[04:30] Donna shows us how she is having an impact on Atlanta.
[06:32] Donna shares information on what all viewers and listeners can do to help make sure that the business is successful.
Donna Burke launched FORME's signature Barre Fusion class in 2014 after suffering an injury that ended her running and high-impact workout career. She had been a boutique fitness addict, but wanted an affordable, welcoming atmosphere that every woman could feel comfortable in. In July 2015, she opened the first FORME studio location and created a brand focused around balanced living and the acceptance of all women. Donna has also been featured in magazines, on National TV and on the radio as a health, fitness, activewear and wellness expert.