EnrichHer Edition: Moisture Love with Jeannell Darden


Personal Story

I was trained to style hair as a child by my mother a licensed cosmetologist. As a professional engineer, I had the opportunity to work as a quality control engineer for L'Oreal in their Garnier Fructis plant. There I learned how to implement manufacturing processes, quality control checks, and systematic approaches to product manufacturing. I also worked for GE in combustion manufacturing and had the opportunity to implement Lean Manufacturing principles in the plant and train operations team members how to use it for a more productive and efficient work environment. At Proctor & Gamble in the Demand Planning and Forecasting division, I learned how to determine the incrementality of sales based on strategic marketing plans and events. At Chick-fil-A I worked as a menu cost analysis and learned the importance of proper cost tracking, and price levels to ensure healthy profit margins. All of these experiences have been extremely valuable on my entrepreneurial journey because they've helped me look at my small business and make strategic decisions the way a large company would.


On this Enrich Her edition episode of StartUp Funding hosted by Dr. Roshawnna Novellus we have Jeannell Darden who shares her experiences on starting her own beauty hair product Moisture Love. Jeannell has always been surrounded by entrepreneurs from her childhood and this influenced her decision to become one, she first created her product by trying to solve a need and now is in the process of building her own brand. 

Jeannell Darden is an Atlanta native and a Georgia Tech graduate who began making hair as a chore from when she was little, she grew to love it and decided to have a career in beauty. The idea for her beauty product came when she had a bad experience with the color and chemical treatment for her hair and decided to cut it off and go natural. However, it was really difficult to find good products for an all-natural hair and she decided to make her own hair products. Now things are looking up, Jeannell recently landed her first international distribution deal and is currently working on expanding her lab space.   

When asked what success means to her in her business, Jeannell says she feels enriched when she hears success stories from people who have used her products successfully and seeing herself actually create a company but ultimately her goal is to see Moisture Love become a household name when it comes to Moisture. 

Jeannell also gives us the lowdown on how she came up with the name Moisture Love. Jeannell also talks about the future of her business and gives listeners and viewers information on how they can help expand her brand. 

Roshawnna and Jeannell Darden discuss:
[01:50] Jeannell tells us about herself and why she decided to become an entrepreneur. 
[02:51] Jeannell shares information on what’s going on with her nosiness that has her excited. 
[03:30] Jeannell explains what success in her business means to her. 
[04:21] Jeannell tells us how the name Moisture Love came about. 
[05:03] Jeannell talks about the future of her business.