Tracey Pickett is an attorney turned serial entrepreneur who is passionate about turning ideas into businesses and helping others do the same. Tracey’s first venture, Eboticon, a media design company that combines the appeal of emojis, gifs, and memes to create dynamic and culturally relevant content for niche social groups. The company’s apps have premiered as the #1 social networking app on iTunes, was featured in several publications including the International Business Times, and has been downloaded in over 60 countries.
In November 2016, Tracey launched her second venture, Hairbrella. A patent pending product fusing fashion and functionality, Hairbrella is a line of rain hats designed to insulate women’s hairstyles and protect them from precipitation.
On our EnrichHer edition of StartUp Funding hosted by Dr. Roshawnna Novellus we have Tracey Pickett the founder of Hairbrella today. She tells us more about why she decided to become an entrepreneur and what led her down the part of Hairbrella. Coming from a family mostly comprised of entrepreneurs, Tracey admits she has always wanted to be an entrepreneur herself, even after attending Law school and practicing for 5 years she still remained true to her dream.
Tracey shares with us what is happening with Hairbrella that has her excited from creating a kick starter campaign where she was able to exceed her initial goal, to receiving all the product feedback that they can from their backers and implementing that into their production process and vetting several factories for larger scale production. Tracey sees the Sarah Blakeley’s story as an inspiration and admits that success for Hairbrella would be very similar to her story, being able to build an international brand that women all benefit from.
Hairbrella has impacted the city of Atlanta by creating opportunities for beauty shop owners inspiring women to come up with innovative ideas and helping them with keep their looks despite the weather. We also talk about obstacles which Tracey had to overcome in the course of making her vision for Hairbrella a reality including the fear of selling and learning new things. We end the interview with Tracey showing us how we can help support Hairbrella and ensure it becomes a success.
Roshawnna and Tracey Pickett discuss:
[01:54] Tracey tells us more about why she decided to become an entrepreneur and what led her down the path of Hairbrella.
[02:28] We get to learn about happening at Hairbrella that has Tracey excited.
[03:02] Tracey tells us what success looks to her for Hairbrella.
[03:56] Tracey shares with us the obstacles she has faced while starting up her company and what she’s learned from overcoming those obstacles.
[04:57] Tracey shows us how Hairbrella has impacted the city of Atlanta.
[05:55] We get to know how we can support Hairbrella and make the vision a success.