As an African-American woman with three degrees in engineering and experience working at world-renowned research institutions, I understand first hand how it feels to be excluded from discussions and decisions on innovation, growth and disruption.

After transitioning from engineering research to small business finance, I realized that there is an even larger population without access to the resources, education and capital necessary to succeed with their business.

Startup Funding’s goal is to provide solutions to specifically address this issue. Our solutions include providing founders with advice directly from the decision makers and change agents of the community. My goal as the leader of Startup Funding is to help reduce the disparity that exists within the startup environment.
— Dr. Roshawnna Novellus, Host of Startup Funding & Co-Founder Bootstrap Capital

Our Mission

Startup Funding is the podcast for business owners ready to attract funding. We talk with founders who have successfully raised money, venture capitalists and angel investors who have funded amazing startups. You will get all of the information that you need to take your business to the next level.


“Don’t limit yourself. Many people limit themselves to what they think they can do. You can go as far as your mind lets you. What you believe, remember, you can achieve.”
— Mary Kay Ash, Mary Kay Cosmetics founder

Our vision

 
 

Recent Press

Recently, the Host of Startup Funding, has been featured in the following outlets.

 VENTURE: Four Simple Ways Wellness and Mindfulness Can Lead to Wealth

VENTURE: Four Simple Ways Wellness and Mindfulness Can Lead to Wealth

Roshawnna says, "in my yoga practice, I’m aware of my breath and the movements of my body. I turn my intentions into actions and bend my body to my will. The same is true of my wealth: I actively pursue my goals and turn my visions into reality by being present in every aspect of my career."

"Roshawnna Novellus has an impressive résumé. She holds a Ph.D. in systems engineering, with a minor in finance, a Master of Science in information technology emphasizing information systems engineering, a Bachelor of Arts in business management economics, and a Bachelor of Science in computer engineering — achieving summa cum laude in each."

 TEDx Centennial Park Women

TEDx Centennial Park Women

 3 Benefits of Financial Improvement

3 Benefits of Financial Improvement

Roshawnna says, "In a busy life, it’s easy to get swept away with day jobs, getting a venture off the ground or with scouring the Internet to find the absolute best place to get curry tofu on a Friday night."

 Atlanta Business Chronicle, Women Who Mean Business

Atlanta Business Chronicle, Women Who Mean Business

Dr. Roshawnna Novellus received one of the most notable awards for women business owners in metro Atlanta, the Women Who Mean Business Award, given by the Atlanta Business Chronicle. Dr. Novellus accepted this prestigious honor in front of more than 400 ceremony attendees on October 20, 2016 at the Cobb Galleria Centre. 

More Press →

RECENT EPISODES